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Branding
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![](/wcm/connect/www.co-op.crs26018/be5d074b-28a6-4226-bf55-bc63c0ace954/Co-op+Logo.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_2IKA1G82MGSE20Q0KL2T4UJO54-be5d074b-28a6-4226-bf55-bc63c0ace954-nu3MwJW)
Co-op Logo
Often referred to as the Co-op Shield.
We have included versions for print and digital application.
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Fonts
Our primary fonts are Bliss, Open Sans, Helvetica and Arial.
![](/wcm/connect/www.co-op.crs26018/f1885c58-b675-4de9-b672-d6aea374ce1c/1/Bliss+with+Type.png?MOD=AJPERES&CVID=)
![](/wcm/connect/www.co-op.crs26018/f1885c58-b675-4de9-b672-d6aea374ce1c/2/Open+Sans+with+Type.png?MOD=AJPERES&CVID=)
![](/wcm/connect/www.co-op.crs26018/f1885c58-b675-4de9-b672-d6aea374ce1c/3/Helvetica+with+Type.png?MOD=AJPERES&CVID=)
![](/wcm/connect/www.co-op.crs26018/f1885c58-b675-4de9-b672-d6aea374ce1c/4/Arial+with+Type.png?MOD=AJPERES&CVID=)
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Primary Brand Colours
Our primary brand colours are Red, White and Grey. These are used to provide accessibility and consistency throughout all brand communications.
Note: Co-op Grey is an important colour that should be used sparingly. It is a neutral colour that helps offset and compliment the Red and White colour combination.
Co-op Red
RGB - 204 0 0
CMYK - 0 100 63 12
HEX - CC0000
PMS - 200
White
RGB - 255 255 255
CMYK - 0 0 0 0
HEX - FFFFFF
PMS - White
Co-op Grey
RGB - 50 62 72
CMYK - 23 2 0 77
HEX - 323E48
PMS - 432
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![](/wcm/connect/www.co-op.crs26018/d3c91ef6-2d4b-41f1-bc12-e20c22135387/Design+Sample.png?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_2IKA1G82MGSE20Q0KL2T4UJO54-d3c91ef6-2d4b-41f1-bc12-e20c22135387-nIsvEPf)
Design Samples
Stripped back visual samples for design context.
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Please contact brand@fcl.crs for any questions or concerns regarding Creative assets.